Skip to main content

How Women are Good in Running Business Online

Becoming an entrepreneur is easier today as emerging technology and greater connectivity have allowed individuals to become incorporated and sell their goods and services online. The internet has given rise to an interesting phenomena. According to the Service Corps of Retired Executives (SCORE) Association in Washington D.C.:

  • From 2007 to 2016, women-owned enterprises grew 45%, making up 39% of the 28 million small businesses in the U.S.
  • These nearly 11 million woman headed businesses generated $1.6 trillion in revenue and employed more than 9 million Americans
  • Of the woman-owned business startups for the years 2007 to 2018, 64% were started by African-American women

These numbers, which are also supported by a 2018 report by American Express, raise a question about why woman are starting companies at a faster rate than men and how they have become good at running business online.

Strengths of Women Business Owners

Women Business
Women Business

Starting a business and bringing a product to market online seems better suited to the strengths woman bring to business ownership. Woman are more patient than their male entrepreneurial counterparts, and able to able to be more empathetic in meeting their customers needs. These traits allow women businesses to react to customer’s expectations of their products and make changes (when necessary) to keep them happy. A woman’s lack of access to capital does not necessarily prevent her from being successful. An ability to improvise and quickly adapt to a wide variety of niches, which allows specialization and profitability.

Level Playing Field

Traditional brick-and-mortar companies have been slow to recognize the talents of women executives. The famous “glass ceiling” limitations on promotions and advancement have been a contributing factor in the rise in woman-owned businesses (made easier through the ability to launch online). Woman have leaned to become good business owners online because it is online that the playing field becomes level. The examples of successful woman-owned businesses online include Not Ordinary Media (NOM), which experienced 3,000% three-year growth (2016–2018) and $21.4 million in revenues (2018) and Nutpods, a woman-owned online retailer whose products also sell in chain groceries such as Whole Foods, Sprouts, Publix Markets and Kroger.


Popular posts from this blog

What is quality sleep In 2020?

Sleep is essential for your health and well being. It’s no wonder the World Sleep Society created the World Sleep Day (observed 13 March each year) to raise awareness of the importance of good quality sleep and to reduce the burden of sleep issues on society. Management and prevention of sleep disorders is also an agenda on World Sleep Day. On this day, health patients, researchers, and professionals congregate to recognize sleep and its effects on human health and well being. No amount of caffeine, pill, or technology can replace the benefits of good quality sleep to your body and mind. So, if you want to live a happy and healthy life, get good quality sleep every day.What is quality sleep?When determining sleep quality, most people base their decision on the number of hours they spent on their beds. While that may be true, the restfulness of your sleep is the most important factor.Measuring sleep quality and sleep quantitySleep quantityWhen it comes to sleep quantity, experts recomm…

The 8 Best Road trips Around The U.S. With Your Motor Bike

Road trips are a common thing in the United States. But, many prefer 4-wheel automobiles for these adventures. However, motorcycle road trips are increasingly becoming common because they allow people to engage with the world and landscape in a more open-hearted way. But, the destination you choose will determine whether your motorbike road trip will be memorable or not. So, if you want to have an unforgettable road trip with your motorbike, here are the destinations to consider; Road trips around; California’s Pacific Coast HighwayCalifornia’s Pacific Coast Highway is one of the most famous road trips scenic routes in the United States. The 600-mile road features redwood forests, rugged coastlines, and pristine beaches. The Pacific Coastal highway will take you through cities like Los Angeles, San Diego, San Francisco, and Monterey. You’ll also get to ride through beautiful destinations, such as Redwood National and State Park (home to the tallest trees on earth) The Lost Coast (the s…

The five greatest national days In June 2020

June is the month when the summer is in full swing. It is the time to enjoy warmer weather, longer days, and sunshine. It is also the start of the season full of celebrations, exciting things to do, and social fun. For those who are wondering how to make this month more entertaining and memorable, we have prepared the list of the biggest national days celebrated in June 2020. National Days June 2020 National Cheese Day - June 4This unofficial holiday that falls on June 4th celebrates one of the most favorite and popular foods - cheese. On this day you are encouraged to enjoy all kinds of cheese in its different forms. You can make yourself a grilled cheese sandwich, cook a bowl of mac and cheese, prepare a cheese fondue, or just enjoy your favorite cheese with a glass of wine. Here are some ideas on how you can celebrate National Cheese Day to make it special:Eat different kinds of cheese. The best and the easiest way to celebrate it is to eat cheese. Today, there are so many kinds of …